Hololink
Hololink is a Copenhagen-based AI-powered SaaS platform and creative agency that enables city centres, trade associations, retail chains, tourism offices, museums and brands to build, customise and distribute immersive augmented reality (AR) experiences - without any technical background. The platform is used both as a self-service no-code editor and as a managed service, where Hololink's in-house team designs and delivers complete AR campaigns.
Copenhagen, Denmark
B2B + B2C SaaS platform + creative services for AR campaigns. Hololink serves add agencies, large companies with in-house agencies, universities, museums and national health care providers, i.e. NHS in UK and Region Hovedstadens Sundhedsvæsen in Copenhagen, Denmark. Subscription-based recurring revenue model. Hololink actively converts project-based customers into ongoing subscription relationships, making it easy for customers to create immersive experiences themselves, which is cost effective for the customers.
City Centres, trade associations, bycentre, handelsforeninger, retail chains, tourism offices, brands, agencies, museums, educational institutions and creators who want to launch AR experiences without building custom apps.
Used by creators, agencies, universities, museums and organizations in multiple countries worldwide.
City centres, high streets and shopping districts across Europe are losing footfall. Online shopping, hybrid working and changing habits mean fewer people spontaneously explore physical spaces. When people do visit, they follow familiar routes — missing dozens of shops, cafés, cultural sites and local businesses.
Trade associations, handelsforeninger, cityforeninger, retail chains, tourism offices and museums need a cost-effective way to give visitors a reason to explore — to walk further, discover more and return more often.
Existing solutions are either too generic, too expensive or too technically complex to implement and maintain without specialist staff.
An AI-powered no-code WebAR platform that allows these organisations to build, customise and launch immersive AR experiences — treasure hunts, city walks, in-store games, cultural heritage overlays — quickly, affordably, and without any developer or technical resource.
Hololink Editor
A no-code WebAR and WebXR editor for building augmented reality experiences with a drag-and-drop storyboard interface
Add 3D models, images, video and audio; define interactions and transitions; publish experiences to the web via link or QR code; view real-time analytics
Experiences run in the mobile browser on both iOS and Android. No app download is required - visitors scan a QR code or tap a link.
Image tracking, surface/world tracking, multi-image tracking, GPS-triggered scenes, 360° scenes.
Hololink includes AI-assisted tools for faster experience creation, asset generation and campaign setup
Transparent, subscription-based. Options for agencies, brands and organisations. All commercial subscriptions include unlimited published experiences and unlimited views, with no hidden per-experience or per-view costs
interactive product launches, fake-OOH effects, gamified experiences and in-store activations.
AR product visualisation and product configurators that let customers see items at home in real size.
location-based AR guides, treasure hunts and educational overlays on physical exhibits.
project-based learning, interactive lessons and onboarding experiences using AR scenes.
augmenting sculptures, exhibitions and cultural heritage projects with interactive layers.
Creating prototypes of advanced XR experiences in minutes, using Hololink AI or templates to test concepts before developing larger experiences.
Hololink has specific, validated experience delivering AR activations for Danish city centres, trade associations and retailers. Named customers and projects include the ones named below:
**Type:** City-wide AR treasure hunt / Easter activation
**Result:** Over 500 families explored the city centre in under one week
**Mechanic:** Families followed a QR-code + GPS tracked route through the city to find virtual Easter eggs, driving discovery of participating shops and the wider city centre
**Outcome for city centre:** Measurable increase in footfall across the city centre during the activation period
- **Type:** In-store, geofenced AR treasure hunt - retail chain activation
- **Customer:** Matas, one of Denmark's leading beauty and health retailers, comparable to Booths in the , DM and Rossmann in Germany, KICKS in Sweden and Norway, Marionnaud and Sephora in France, Druni and Primor in Spain or Super-Pharm in Poland.
- **Result:** Over 2,000 Gen-Z customers visited participating stores during the 2-week campaign; measurable uplift in in-store engagement and sales
- **Mechanic:** Players used their smartphone camera inside one of 10 selected Matas stores to catch virtual E.L.F. beauty products. The game had three levels released over two weeks, requiring repeat store visits to progress. Geofencing ensured players were physically present in-store.
- **Outcome for retailer:** Repeat visit behaviour, strong Gen-Z acquisition, brand engagement with specific product lines
- **Case study:** https://www.hololink.io/blog-posts-hololink/case-study-matas-catch-match-game
- **Type:** Cultural AR activation at the Copenhagen Visitor Center
- **Result:** Over 2,500 visitors; average dwell time of over 4 minutes per user
- **Context:** Created for Copenhagen's designation as UNESCO World Capital of Architecture 2023
- **Case study:** https://www.hololink.io/blog-posts-hololink/case-study-augmented-reality-experience-in-the-unesco-world-capital-of-architecture-2023
- **Type:** Cultural Tour and Commerce organisation AR . Toursits and visitors follow a GPS-fenced tour of the porpoise hunter culture in Middelfart, telling the story of the city through it's historic trade in porpoises. The tour brings visitors around the old city centre, past cultural and commercial landmarks.
- **Type:** The Science Center had 3 augmented reality games developed by Hololink, letting vistors and families try different games related to saving the aquatic environment, such as catching invasive species, saving people from rising sea levels and filtering water.
- **Type:** Historic City tour of existing buildings in the city centre with AR overlays of what the buildings looked like 100 years ago. Used by schools, tourists and others interested in Gladsaxe's history.
- **Type:** An in-store virtual basketball game, serving thousands of visitors during the FIBA Eurobasket 2025. Rimi customers could win FIBA merchandise, like basketballs and also win discounts on grocery shopping and more. The campaign was widely shared on social media.
World Duty Free Group has activated thousands of people and families in interactive treasure hunts across multiple airports in the UK
Hololink case studies show strong engagement metrics for AR treasure hunts, retail campaigns and museum experiences
Works directly in the mobile-browser, no native app required.
Supports image tracking, surface tracking, multi-image tracking, 360° scenes and GPS-triggered scenes.
Experiences are created and managed in a storyboard-based editor with scenes, transitions and actions.
Designed to be used without coding skills, enabling designers, marketers and educators to build AR experiences.
500+ in under 1 week - Næstved City Centre Easter AR Hunt
2,000+ in 2 weeks - Matas Catch Match Campaign
2,500+ visitors using AR as first step to physically visiting points of interest in Copenhagen - City of Copenhagen UNESCO Capital of Architecture Activation
4+ minutes - City of Copenhagen UNESCO Capital of Architecture Activation
5+ minutes per customer - MAtas Catch MAtch Gen-Z Campaign
10,000+ live Hololink Experiences worldwide
City Centres and high streets (bycentre, gågader) seeking to increae. footfall, dwell time and in-store discovery.
Trade Associations and Commerce Organisations (Handelsforeninger, Cityforeninger) running activations for their member retailers.
Retail Chains wanting to drive in-store engagement, repeat visits and Gen-Z customer acquisition.
Tourism Offices and Destination Organisations creating digital visitor experiences, city walks and cultural discovery routes.
Museums and Cutural Institutions building interactive visitor experiences, AR heritage overlays and educational games.
Brands & marketers who want measurable, immersive campaigns.
Agencies offering AR as part of creative or digital services.
Museums, tourism bodies and cultural institutions building interactive visitor experiences.
Educators and schools using AR to support project-based learning.
https://hololink.io/
https://hololink.io/contact
contact@hololink.io
(+45) 26 74 46 09
Ved Stadsgraven 9, kl, 2300 København S, Denmark
DK-40261117
