How Image Targets Work in Augmented Reality: Best Practices, Use Cases, and Real AR Examples
Learn about Image Tracking in AR, how to design image targets and the importance of testing before deploying targets.
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Case studies, practical guides and news from the team building WebAR for brands, museums and classrooms.
Case Study: Matas Catch Match Game
How to drive Gen-Z Foot Traffic with a an In-Store Geofenced AR Game
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Case Study: Rimi EuroBasket Game
Learn how Rimi engaged Shoppers with an In-Store AR Game During FIBA EuroBasket 2025
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What is the Best WebAR Editor?
When comparing WebAr platform for your project, comparing price, ease-of-use and features are important factors. Hololink comes out on top, alongside Zappar and 8th Wall.
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What are the benefits of combining Project Based Learning and Augmented Reality?
Combining Augmented Reality with Project Based Learning enhances students learning by exploring topics at depth and letting them present finding in an engaging multimodal medium.
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How to use 360 Augmented Reality Experiences with Hololink’s AR Editor
Learn how to create 360 AR experiences and what possibilities there are with markerless three hundred and sixty degree Augmented Reality. Add 3D content around your audience or create immersive VR like Scenes.
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What should I know before pitching first AR campaign?
Interactivity is the golden ticket to a successful campaign. By making the campaign interactive, you engage in a conversation with the consumer.
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How do you Create Assets for AR Experiences using Generative AI Tools?
An introduction to creating assets for Augmented Reality experiences using generative AI.
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Fake OOH - IS this the fake news version of Augmented reality?
Mascara lashes in the subway, The Big Ben wearing a jacket, or a Barbie doll the size of a building? You’ve experienced a Fake out of home campaign.
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How can I use Gamification in AR?
Gamification in webAR experiences on smartphones can enrich and enhance the user experience in everything from museum guides and e-learning experiences to interactive ads and marketing.
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What are the Top Tips for Selling AR Projects?
By managing expectations, creating prototypes, emphasizing solutions, simplifying the technology, and leveraging the power of in-person demonstrations, you can pave the way to making your client ready for AR.
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Is WebAR best on Smartphones or Headsets?
Find out why WebAR on a smartphone is the smarter choice when developing and publishing augmented reality experiences in 2024
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Augmented Reality Design at Business Academy Aarhus
Digital Concept Development students at Business Academy Aarhus partnered with Hololink to explore augmented reality (AR) design. Over two weeks, they tackled two tasks: creating AR experiences for local businesses and designing an immersive experience for the renowned ARos museum.
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The Spatial Times June 2024
The Spatial Times - Augmenting Museums; from Art to Natural History
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The Spatial Times May 2024
The Spatial Times - 1 Up your AR Creations with Gamification!
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Augmented Reality Games at Experimentarium
Hololink’s AR games at Experimentarium not only entertained but also educated thousands of visitors during the 6-month period they were active.
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The Spatial Times April 2024
The Hololink newsletter for April 2024, focusing on generative AI for asset creation, as well as our new surface tracking feature.
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The Spatial Times February 2024
Introducing the spatial times, new Hololink CEO Niels Østergaard, new website and our take on the Apple VIsion Pro
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The Spatial Times March 2024
Read about virtual try-ons, fake OOH and the future of generative AI for video creation.
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Case Study: Augmented Reality Experience for the UNESCO World Capital of Architecture 2023
The augmented reality experience created by Hololink for the UNESCO World Capital of Architecture 2023 in Copenhagen had impressive engagement metrics, including more than 2,500 visits and a 4 minute dwell time
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Apple Vision Pro - the VR headset to rule them all or a completely new product category?
The Apple Vision Pro is a technological marvel, but what impact will it have?
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Case Study: AR Christmas Treasure Hunt by Blackjack Promotions
An engaging AR campaign, that created a positive and magical holiday atmosphere within duty-free stores, leaving a lasting impression on both children and their families.
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Hololink Hires New CEO with recent exit
Hololink, the creators of one of the world's best platforms for producing interactive AR solutions for marketing, have hired a new CEO with 20 years of experience to accelerate their growth.
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AR Values & Benefits for your Campaign
The top 10 benefits of AR that boost campaigns and customer engagement.
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Case Study: Augmented Reality Treasure Hunt by Blackjack Promotions for World Duty Free and Smarties
With exceptional engagement metrics and a well-designed execution, this webAR treasure hunt is a perfect example of the power of webAR experiences.
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Case Study: "Backup Ukraine" - Preserving Ukraine's Heritage Augmented Reality Experience
"Backup Ukraine" stands as a testament to the power of technology to safeguard cultural heritage during times of crisis. By combining 3D scanning and AR, this project educates and inspires users worldwide.
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Case Study: Eaaly's Augmented Reality Showcase for Gillie and Marc's "Love the Last" Sculpture
By merging art, technology, and conservation, this collaboration demonstrated how augmented reality can effectively engage audiences, educate about important issues, and inspire action.
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Hololink News November 2023
Placing 3D content in your own space with our new View Model in 3D scene type.Also, get ready to create interfaces at lightning speed⚡️! And last, but not least, trigger any sound by tapping any asset.
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News September 2023 - Junctions
New features in September 2023, include multi-image tracking AR, tracking 5, 10 or 20 images at the same time. We've also updated the storyboard, the media libraries and info about a Hololink's download size.
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Whether you want to explore which Creative Solution fits your client or brand, looking for a partner to make your immersive marketing dreams come true, or just curious to see our editor in action, our free 30-minute discovery call is the perfect way to start.
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