By managing expectations, creating prototypes, emphasizing solutions, simplifying the technology, and leveraging the power of in-person demonstrations, you can pave the way to making your client ready for AR.
In the ever-evolving landscape of marketing, staying ahead of the curve is essential for agencies aiming to stand out and deliver exceptional value to their clients. One exciting avenue that has gained significant traction is Augmented Reality (AR). As marketers, you have the power to harness AR's potential to create captivating and interactive experiences that resonate with audiences on a deeper level.
While the allure of AR might tempt you to promise the moon and the stars, remember that credibility is paramount. Over-promising and under-delivering can erode trust and damage your agency's reputation. Instead, focus on understanding the scope of the project, the available technology, and your team's capabilities. Set achievable goals, and communicate clearly with your client about what they can realistically expect. Transparency goes a long way in building lasting partnerships.
AR is a concept that might be foreign to some of your clients. To bridge this gap, creating a prototype is a powerful tool. Prototypes provide tangible demonstrations of your ideas and offer a glimpse into the potential end product. Even a simple prototype can ignite excitement and help clients visualize how the technology will enhance their brand or solve their challenges.
Additionally, creating a prototype will help you when setting realistic goals (see 1.).
In the world of marketing, clients don't buy technology for the sake of technology – they buy solutions that address their pain points. AR, as a tool, should be positioned as a means to an end, rather than the end itself. Prioritize understanding your client's needs, goals, and challenges. Craft your pitch around how AR can be the solution to these challenges in a unique way. And highlight the power of AR when it comes to enhancing engagement, and creating memorable experiences for their target audience.
Technical jargon and complex explanations can leave your clients bewildered. To make AR easily understandable, break down the technology into relatable terms. Use analogies or real-world examples to illustrate how AR works and the value it brings. When clients feel like they can grasp the concept without needing a degree in technology, they're more likely to buy into the idea.
Face-to-face sales meetings offer a golden opportunity to build trust and inspire confidence in your clients. This brings us back to prototypes. When you're able to showcase a prototype during the meeting, you're demonstrating your commitment to the project and your ability to execute it. The prototype doesn't have to be elaborate; even a basic representation can go a long way in solidifying your pitch. Visualizing the end product in action can help clients envision the impact of AR on their brand.
The journey of selling AR projects to clients requires a strategic blend of realism, innovation, problem-solving, and effective communication. By managing expectations, creating prototypes, emphasizing solutions, simplifying the technology, and leveraging the power of in-person demonstrations, you can position your marketing agency as a leader in the dynamic world of AR marketing. Remember, AR is not just a trend; it's a transformative tool that, when wielded correctly, can propel your clients' brands to new heights of engagement and success.
