Case Study: AR Christmas Treasure Hunt by Blackjack Promotions

Background:

Using the Hololink AR Editor, Blackjack Promotions, in collaboration with Haribo, a renowned confectionery brand, and Worldwide Duty Free created an immersive and festive augmented reality (AR) experience for children during the Christmas season. The goal was to enhance brand awareness, engage customers, and create a memorable holiday shopping experience in duty-free stores.

Objective:

The primary objective was to entertain young shoppers and their families by incorporating an interactive AR treasure hunt within the duty-free stores. The engagement aimed to promote Haribo in a seamless and magical Augmented Reality (AR) experience.

Execution:

Blackjack Promotions, a leader in experiential marketing, developed the AR Christmas Treasure Hunt. The experience involved children searching for four dancing elves strategically placed throughout the duty-free stores. The Hololink AR editor was instrumental in designing and executing a seamless, interactive experience, creating a captivating and fun game.

Participants were required to use their smartphones to locate the dancing elves within the designated areas. Each elf discovery brought participants closer to solving a puzzle leading to a safe. Upon successfully completing the hunt, participants revealed a special code that unlocked the safe, giving them access to candy from Haribo.

Key Features:

• Hololink AR Editor: Leveraging the cutting-edge capabilities of the Hololink AR editor, the experience was crafted with high-quality 3D animations and seamless integration into the physical environment of duty-free stores.
• Christmas Theme: The AR experience was designed with a festive theme, aligning with the holiday spirit to captivate the imagination of young participants.
• Engaging Interactivity: The treasure hunt encouraged children and their parents to explore the stores while interacting with the AR elements.

Results:

The Christmas Treasure Hunt showed impressive engagement and participation metrics:

• Dwell Time: The average dwell time per participant exceeded 2 minutes, indicating a high level of engagement with the AR experience. And this was only the time spent within the AR experience. Additional engagement was spent before and after, but no metrics are available for this.
• Unique Visitors: The campaign attracted more than 272 unique visitors during December 2023, showcasing the widespread appeal of the Hololink AR Christmas Treasure Hunt.
• Peak Engagement Period: Between December 17th and 23rd, the campaign witnessed a surge in participation, with 236 unique visitors during this peak period. When taking into account that the entire experience took approximately 10 minutes, this gives more than 335 minutes, or 5,5 hours of engagement per day in the peak period.

Feedback and Impact:

Feedback from participants and their families was overwhelmingly positive, with many expressing delight at the immersive and entertaining nature of the AR experience. The campaign not only enhanced brand perception for Haribo but also increased foot traffic and engagement within Worldwide Duty Free stores during the crucial holiday shopping season.

Conclusion:

The Hololink AR Christmas Treasure Hunt executed by Blackjack Promotions for Haribo and Worldwide Duty Free successfully blended technology, creativity, and festive spirit to deliver an unforgettable experience. The campaign not only achieved its engagement goals but also contributed to a positive and magical holiday atmosphere within duty-free stores, leaving a lasting impression on both children and their families.

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